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Mobile Proximity Payments Forecast 2015

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A recent report by Mary Monahan, Javelin Strategies’ Executive Vice President and Research Director, Mobile, analyzes the U.S. mobile proximity payment market, covering payments made by consumers using a mobile device at a merchant’s physical location. Three years of actual historical data and a five-year forecast are provided. By 2019, it is projected that mobile proximity payments will total $54 billion.

The report found that Apple iOS owners are most likely to use mobile proximity payments, with a greater percentage using mobile payments, higher numbers of purchases, and greater dollar purchases than Android users.

The primary questions the 22-page report covers are:

  • What is the projected size of mobile proximity retail payments through 2019?
  • Who leads in proximity purchasing today? Who will lead in the next 12 months?
  • Why does a substantial but shrinking number of consumers still avoid mobile purchasing?
  • What is consumer receptivity for mobile card imaging, and why does that matter for card onboarding?
  • How do Android and iOS smartphone owners differ in proximity purchasing?

Companies covered include Amazon, Apple, Blackhawk Network, Eat24, Google, Kofax, MCX, Microsoft, Mitek, PayPal, Samsung, Travelocity.

For more information: Javelin Strategies


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